Friday, November 6, 2009

Follow the bread crumbs home through the woods? No let's get lost in the city

The at&t commercial about the two kids, Hansel and Gretel, getting lost in the city is brilliant marketing and nothing more. The message they are trying to get across is the fact that their phone and service is the one you want to buy because its timeless like the stories we pass on through our children. The story of Hansel and Gretel has gone through so many generations and is still going strong. The people making the commercial just used the baseline of the original story, threw the kids into a modern city so we could relate and then made the children rely on their product. See now your kids can be safe any where they decide to wander off too. The only reason the marketers made this commercial was to sell the product and make a profit. As a society I believe we over analyze everything and look for meaning behind every corner. If you look hard enough you will find the answers you are looking for, even if you have to make them up. I can write the most meaningless piece of work then tell my readers before they read it to dig deep and really try to understand the points I have hidden in the text. I guarantee you the readers will be able to connect my random pointless ideas to something "meaningful." The only problem is most of the readers will find completely different ideas, and more importantly they will make up my intentions for me. Sometimes we have to take what we see for face value and not try to look for a deeper purpose or meaning. The commercial is made with the intention of making money and nothing more.

1 comment:

  1. i completely agree with you. the at&t commercial was nothing more than simple marketing. they took the classic fairytale and turned it into an advertisement that glorified their product. the commercial wants everyone to believe that without the gps feature in their phone, your chilr=dren will not be safe.

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